Peter Wilton is a Lecturer in Marketing at the Haas School of Business at U.C. Berkeley. He teaches Global Marketing Strategy and International Management. He has served on the faculties of Duke and Purdue Universities in the U.S. and the Graduate School of Management at the University of Melbourne in Australia. He is also currently a visiting professor at the Graduate School of Business at Stanford University. He has also collaborated with a variety of international professional bodies to design and deliver executive development initiatives that enrich the organization's membership.

Peter Wilton has been the recipient of numerous awards and fellowships for his work in management, including several from the prestigious National Science Foundation as well as the Marketing Science Institute. In the US, he has been recognized by Business Week magazine as one of the country’s leading business instructors. In addition, he has been recognized in the Who’s Who Registry of Leading American Executives. His articles on management appear in numerous leading journals, including the Journal of Marketing Research, Management Science, Journal of Consumer Research, the Journal of Retailing, the Journal of Business & Economic Statistics, and European Research.

MOT Course(s):

• HIGH-TECHNOLOGY MARKETING MANAGEMENT

wilton at haas.berkeley.edu

Haas School of Business Faculty Page