Florian Zettelmeyer is Associate Professor of Marketing in the Haas School of Business at University of California, Berkeley. Before his appointment at Berkeley in 1998, he was on the faculty of the Simon Graduate School of Business at the University of Rochester. He is also a faculty research fellow of the National Bureau of Economic Research. He specializes in evaluating the effects of information technology on firms’ product-market behaviors. In general, his work addresses how the information that consumers have about firms and the information that firms have about consumers affect firm behavior. Professor Zettelmeyer received a Vordiplom in Business Engineering from the University of Karlsruhe (Germany), an MSc in Economics from the University of Warwick (UK), and a PhD in Marketing from the Massachusetts Institute of Technology.

MOT Course(s):

• INFORMATION AND TECHNOLOGY-BASED MARKETING

Haas School of Business Faculty Page