American Marketing Association: 2007 Paul E. Green Award


	01.11.07

2007 Paul E. Green Award

The committee overseeing the voting process, made up of John Hauser (chair), Peter Fader, and Neeraj Arora, is pleased to announce the winner of the Paul E. Green Award. The Paul E. Green Award is presented to the Journal of Marketing Research article published in 2006 that shows or demonstrates the most potential to contribute significantly to the practice of marketing research.

Florian Zettelmeyer, Fiona M. Scott Morton, and Jorge Silva-Risso were selected for their article "How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data," which appeared in the May 2006 (Volume 43, Number 2) issue. (Full Text)

The three (other) finalists were as follows: Ran Kivetz, Oleg Urminsky, and Yuhuang Zheng, "The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention" (February 2006) (Full Text); K. Sudhir and Vithala R. Rao, "Do Slotting Allowances Enhance Efficiency or Hinder Competition?" (May 2006) (Full Text); and Kusum L. Ailawadi, Bari A. Harlam, Jacques César, and David Trounce, "Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics" (November 2006) (Full Text).

The award is generously funded by colleagues, students, and friends of Green and administered through the AMA Foundation. The award is presented at the American Marketing Association’s Winter Marketing Educators’ Conference, held February 16–19, 2007, at the Sheraton San Diego Hotel & Marina. The winning authors also present their work at the Advanced Research Techniques (ART) Forum, held June 10–13, 2007, at the Eldorado Hotel in Santa Fe, New Mexico.

Florian Zettelmeyer is Associate Professor of Marketing, Haas School of Business, University of California, Berkeley.
Fiona M. Scott Morton is Professor of Economics, School of Management, Yale University.
Jorge Silva-Risso is Assistant Professor of Marketing, Anderson Graduate School of Management, University of California, Riverside.