INNOVATION, CREATIVITY AND THE ENTREPRENEUR
MBA 290T/ENG 290
2 Units
Randy Haykin
This is a
Related Course of the MOT program.
This course is designed for students who believe they will one day be involved in a creative, entrepreneurial or “intrapreneurial” (corporate) venture, and would like to understand how they can draw from their own creative skills. It is also appropriate for students who may someday work within an innovative company, such as one in the arts (record label, movie studio), sciences (biotech, clean energy) or Internet (consumer, enterprise).
The objectives for this course are:
- To give students a thorough knowledge of where innovation can be found within the organization, how to recognize it, and how it can be used for competitive advantage. In other words, what makes an organization creative and innovative?
- To provide students an understanding of how they, as future leaders of innovative organizations, can recognize and harness creativity. How do entrepreneurs and intrapreneurs in the most creative global organizations lead? What can these examples of creative organizations and leadership teach us?
- To examine the creative problem solving process and provide access to tools that students can use in their future careers for solving innovation dilemmas and challenges.
- What are functional elements of the innovative organization and learn from examples for each functional area (product, sales, finance, etc).
- To help nurture each student to design their own personal creativity plan for the business world and apply it to future organizations they will lead.
Course Syllabus (pdf)
