Typically offered
FALL semester
This is a Core course of the MOT program
This course is part of the Management of Technology program at the University of California, Berkeley. It is considered an operationally focused course, as it aims to develop the interdisciplinary skills required for successful product development in today’s competitive marketplace. Engineering and business students from Berkeley and design students from the California College of the Arts (CCA) join forces on small product development teams to step through the new product development process in detail, learning about the available tools and techniques to execute each process step along the way. Each student brings his or her own disciplinary perspective to the team effort, and must learn to synthesize that perspective with those of the other students in the group to develop a sound, marketable product. Students can expect to depart the semester understanding new product development processes as well as useful tools, techniques and organizational structures that support new product development practice. Although the course focuses on the application of these principles to new product development, they are more broadly applicable to innovation in general – of products, services, organizations, business strategies and governmental policies.
Course Syllabus (pdf)
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