Typically offered
FALL semester.
This is a Core Course
of the MOT program.
Every successful entrepreneurial high tech venture has at its core individuals with two skill sets: marketing and management expertise, and technological ability. This course is intended to provide the marketing skills needed for the management of an entrepreneurial high technology venture, regardless of whether the individual’s “home” skill set is technical or managerial. We will examine successful marketing
approaches for entrepreneurial companies as a function of markets and technologies. Emphasis is placed on the special requirements for creating and executing marketing plans and programs in a setting of rapid technological change and limited resources. This course is particularly suited for those who anticipate
founding or operating technology companies.
The primary objective of this course is to develop the marketing skills needed to compete aggressively as an entrepreneur in high technology. Upon completion of this course, the student should have developed the following skills: (a) the ability to assess and predict customer needs in markets that may not yet exist; (b) the ability to create and execute marketing plans that necessarily integrate sophisticated technological development with rapidly evolving customer requirements; (c) the ability to create and grow a focused marketing organization rapidly and efficiently.
NOTE: MBA's may only count one of the following as core MOT courses: High Tech Marketing Management (MBA 264 or MBA 267); Information and Technology-Based Marketing (MBA 263); or Marketing for High Tech Entrepreneurs (MBA 290E). If two are taken, one will be counted as a related course.
Course Syllabus (pdf)
 |
ABOUT | |
|
|
FACULTY | |
