Marketing for High Tech Entrepreneurs
MBA 290E / ENG 290
3 Units
Andrew Isaacs

Typically offered FALL semester.
This is a Core Course of the MOT program.

The primary goal of this course is to develop in the student the marketing skills needed to compete aggressively as an entrepreneur in technology fields. Upon completion of this course, the student should have developed the following skills:

• The ability to assess and predict customer needs in markets that may not yet exist;
• The ability to create and execute marketing plans that necessarily integrate sophisticated technological development with rapidly evolving customer requirements;
• The ability to create and grow a focused marketing organization rapidly and efficiently;
• The ability to create and use marketing communications to reach prospects, customers, OEMs and sales channels efficiently and inexpensively.

NOTE: MBA's may only count one of the following as core MOT courses: High Tech Marketing Management (MBA 264 or MBA 267); Information and Technology-Based Marketing (MBA 263); or Marketing for High Tech Entrepreneurs (MBA 290E). If two are taken, one will be counted as a related course.

Course Syllabus (pdf)