This course
is typically offered in the FALL.
This is a Related Course of the MOT program.
Technology, competition, and user expectations are transforming the global telecommunications and media industries. New technologies are enabling novel means of delivering services, threatening traditional business models and shifting the balance of power in the industry.
It is now easier and cheaper than ever for an entrepreneurial team (whether in a startup or an established company) to develop and mass distribute innovative new products and services. Yet it is also more difficult than ever to build a large scale sustainable business around these innovations.
The strategic choices made regarding how an innovation is introduced into the market and the nature of the innovator's role in relation to the rest of the ecosystem matter.
The course is fundamentally about strategy and general management but we will draw from a variety of disciplines including public policy, law, marketing, economics, finance, and engineering to identify the key issues, analyze the potential options and understand the consequences of the decisions made by management.
Students will examine both successful and not so successful situations to understand the opportunities and challenges in creating viable businesses in the 21st century telecommunications and media industries.
Topics are covered through a series of case studies and first-hand accounts from guest speakers.
Sampling of tentative course topics:
Impact of broadband and competition policy on innovation
Competition in the last mile
Technology and standards: strategies for new entrants
Pricing of communications and media services
The value of content
Aggregators and the long tail
Innovation in media distribution
The future of advertising
Course Syllabus (pdf)
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